Medik8 is a UK skin care brand that launched in the US market in 2022. TPM Consulting was hired by Medik8 to manage and grow their affiliate PR program through strategic affiliate editorial campaigns, pitching commerce editors to secure placements, coordinating product sample, interview, and image requests. Additionally, TPM Consulting advised and managed strategic CPC campaigns with select publishers to grow brand awareness. 

Sofie Pavitt Face was a new to market skincare brand that needed to establish an affiliate program to be competitive in the digital media landscape and become a revenue channel for the brand. TPM Consulting worked with Sofie and team to identify the best platforms to launch their program on and then handled technical integration to their Shopify backend and program set-up. Once set up TPM guided them through their first month with on-demand guidance for questions regarding commission rates and increases, approving and declining affiliate partners, and more.

TPM Consulting was enlisted by Neil J. Rodgers, a luxury brand specializing in women's accessories, to manage its public relations (PR) and affiliate PR. The consulting firm formulated a dual-pronged approach: firstly, a traditional PR strategy emphasizing brand awareness and storytelling, and secondly, an affiliate PR strategy aimed at targeting and pitching press outlets that would drive traffic to the brand's direct-to-consumer (DTC) website, thereby boosting revenue.